What’s worth more, the money you get for helping a customer or their trust in you? One helps you pay the bills, the other—a customer’s trust—can help you build your future. Obviously every business needs to get paid or you’d be out of business. But the same is true...
Every business, even if it does everything right, is liable to receive a negative review at some point. Sometimes the reviews are warranted, other times the customer is being irrational, but either way, the possibility of a negative review is a reality of doing...
Think of a customer that is in need of a service that your business can provide. In searching for a provider, what’s the first thing this customer will do? They’ll most likely start with a search engine. According to a recent Pew Research Center study, 77 percent of...
