What’s worth more, the money you get for helping a customer or their trust in you?
One helps you pay the bills, the other—a customer’s trust—can help you build your future.
Obviously every business needs to get paid or you’d be out of business. But the same is true with trust.
If customers didn’t trust you, you wouldn’t be in business in the first place, and you’d never attract new customers. Which tells you what?
Trust is the new currency in today’s marketplace and it’s more important than ever in helping you grow your business.
Why is trust so important?
When a prospective customer goes online, searching for a business, most people start by reading the reviews. If you have hardly any reviews on the various social media sites, Google, Yelp etc, or if you have more negative than positive ones, what’s going to happen?
The prospective customer, one you are more than competent to help, is going to go to one of your competitors, based on the reviews they read, regardless of how great your business actually is or what all your customers say to you in person.
Trust and your online reputation is everything.
Topnotch reviews, in conjunction with word-of-mouth referrals, provide a the winning combination and work to attract new customers to your business. Obviously it’s not something you want to leave to chance.
How can you protect and manage your online reputation so it helps instead of hinders?
Step 1 – Find out what your current online reputation is.
Get your Review Score and find out what you need to do to improve it.
Not sure? Note the following:
- 83% of consumers say online customer reviews influence their purchase decisions. (Source:Opinion Research Corp., June 2008)
- A word-of-mouth recommendation is the primary factor behind 20% to 50% of all purchasing decisions. (Source: McKinsey Quarterly, April 2010)
So yes, trust and reputation are key to growing your business.
- How do you want customers to view or talk about your business?
- What types of reviews are customers giving your practice?
- Where do you want your business to be in 5 or 10 years?